Mint’s services are mostly free, but they receive plenty of revenue through a mix of customer referral programs, advertising, and the sale of customer data. Mint is ranked number one among personal finance apps on both Apple’s App Store and Google Play it has been downloaded over 10 million times with an average rating of 4.8 out of 5 stars. According to research, the number of active users of personal finance apps climbed by over 150 % from 2020 to 2021.Īn application like Mint can be an excellent choice for businesses looking to target potential clients with high-income potential. The ability to make online transactions without the hassle of physically visiting a bank or money deposit location has made app development very profitable.

It has led to an influx of financial technology all around the globe. However, millennials are on top when it comes to saving money, with Generation Z coming in close behind. The way people save money, invest and spend is a commonality among many individuals – regardless of the generation they are in.

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